The Meta Ads Playbook is a Facebook/Instagram™ Ads course taught by Meta Ads strategist Liz Boer. This course is specifically designed for coaches and course creators who want to start, grow, and scale their own digital courses, memberships, and group coaching programs using the power of Facebook and Instagram Ads. Without being at the mercy of algorithm changes. Liz’s clients have generated over $5M in annual profits using the paid ad strategy taught in the Meta Ads Playbook. You’ll learn from the ads manager behind big entrepreneurs’ campaigns, spending $1M on ads and companies like Ford Motor Company, Hulu, Stitch Fix, and Fabletics.
Inside, you’ll learn:
-The fundamentals of Facebook & Instagram ads and everything you need before you start.
-Proven strategies for targeting the right audience (including how to avoid wasting money!)
-The entire ads strategy for generating over $5 million in sales for clients and the same one that has taken clients from zero to $1 million in annual sales
-6- and 7-figure ad systems for launches and evergreen funnels (including how to set up proper campaigns inside of Ads Manager)
-What to do when your ads and marketing funnel aren’t working.
-Advanced methods for scaling your budget without sacrificing profits
-Best practices on creating high-converting ad creatives and opt-in pages
