Your Story is magic.

Let me help you strike the right chord with clear, convincing words that elevate your purpose + profit, and you’ll set the world on fire. (Matches sold separately.)

You’ve got an incredible story to tell.

I’m gonna help you uncover it.

Stories inspire an emotional connection with customers who share your vision for bringing good to the world. Ampersand is a storytelling studio that jams with heart-centered entrepreneurs and mission-focused companies to craft clear, engaging words that make your ideal customer say “where have you been all my life?” (Results are kick ass.)

Why Ampersand as your copywriting partner? The ampersand symbol is a natural connector of words, thoughts, ideas and people, bringing clarity and energy to your products, services, story, vision and passion. You’ll get a perfect pairing, a unified team, and a relentless collaboration focused on growing your reach. Strategy AND fun? Passion AND a whole lotta profits? You better believe Ampersand will deliver all that & so much more. Sell yeah! Let’s make some magic.

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Blog Strategy + Articles

Gain loyal fans and get them uber-obsessed with your brand. 

Website Copy

Grab attention and inspire more hell yeses with words that are optimized for immediate connection and maximum impact.

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Email Sequences

Take subscribers on a planned journey from passive readers to active buyers.

SEO & Content Strategy

Ditch copy stress (read: hell) and attract your favorite customers like bees to honey.

Product Descriptions

Encourage raving fans to hit the buy button. (And tell their friends.)

1:1 Strategy Call

A clear plan of action for you to boost your bottom line and do more of what lights you up. (Aka change the world).

Let’s put your words to work so you can bring
home dat money, honey. Shall we?

Here’s a before-and-after portrait of what’s possible for your business when you make Ampersand your copywriting partner-in-crime. If you’re ready to …

Become a Household Name

Before Ampersand: You’re wondering if people even know about your business and whether you can attract the right buyers. You understand storytelling is important but are at a loss for how to start.

After Ampersand: Soon you’ll be feeling like “we got this!” Your brand is a household name and raving fans sing your praises. Your words are working for you and a sense of excitement settles in about the impact you’re making.

Increase Conversion Rates

Before Ampersand: You don’t have cohesive messaging. You’re stressed, your copy and content feels scattered, inconsistent and blah. It’s tough to manage everything. And your conversions are nonexistent.

After Ampersand: No more floundering. No more wondering whether you’re making an impact. Your message is connecting with your community and driving them to the point where they can’t say no. Conversions are skyrocketing.

Drive More Traffic

Before Ampersand: Who has time for writing ALL of those emails, blog posts, website pages, etc. when your to-do list is already a mile long? As a result, you try throwing everything against the wall to see what sticks. You feel overwhelmed, you can’t keep up and worse yet, you’re not resonating with…well, anybody. 

After Ampersand: You get a wordsmith as your BFF who will learn your goals, audit your current landscape and build solutions that have people lining up to say yes. Oh, and did I mention it’ll be loads of fun?!

Empathy [noun]The ability to understand and share the feelings of another.
We’ll tap into the way your customers think + feel, and then illustrate how your product or service is the solution.

You’re in Good Company *Wiggles eyebrows*

“Shawnna has the knack of not only coming up with creative copy that engages but she's also an expert in understanding the data that drives sales. Shawnna was quick to understand the brief and took initiative to really own, improve and expand our communications strategy. We're grateful for the expertise Shawnna has provided and have found her services to be a great investment.”

Sam Hoyle, Co-Founder @ RackHouse Whiskey Club

“Working with Shawnna was a great investment for my business. She writes with clarity and edits with aplomb. Not to mention she's attentive to every detail and truly cares about her clients. If you want a bonafide copy expert to nail the messaging and personality of your brand, Shawnna is a consummate pro!”

Steve Miller, CEO @ Welland Laike Communications

“Shawnna was invaluable for executing blog strategy and taking our content to the next level at Cratejoy. She was incredibly quick to utilize SEO best practices, streamline and make processes more efficient, ultimately playing a key role in organic traffic and revenue growth. Shawnna is sharp and organized, and she’s enjoyable to work with!”

Meredith Raico, Former SEO manager @ Cratejoy

Oh-so-good tips to uplevel your own biz … like, ta-day!

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Hey, you! Let’s Make Some Magic.
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Brand Personality Guide "Stop Sounding Like Everyone Else"

Use the simple exercises in this FREE 19-page guide as a launching off point, and in under 30 minutes you'll uncover your distinct voice, stand out among competitors and build a community of raving fans

Eeek! Cheering you on so big! You're that much closer to a bangin' brand voice.